18A – Create a Customer Avatar

I do not know who my costumer is. And I know that this is a problem. If my project ever works, will I get money from private donors, or will I have an audience? I don't know. What I do know is that I enjoy creating those videos and highlighting these patients. It feels good, you know, because they are so sick and mentally exhausted. You see the gratitude in their eyes. Are they my costumer, then? Well, I would never be able to charge them for that. They already have enough medical bills.

I want to explore the thought of a potential donor. Here is how I would imagine that person to be:

Older. Wealthy. Has/had a loved one with serious health problems. Believes in philanthropy.

What do I have in common with that? I wish I could say wealthy. And laugh about it while drinking wine in my Jacuzzi. The Jacuzzi would have bubbles... That would be nice right there.

I share the belief in philanthropy as well as experiences with health problems.

I don't know if this donor profile will ever be true, but I am excited to put my face out there and try to find out.

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