19A – Idea Napkin No. 2

1) You
I am a filmmaker. (first time describing myself like this based on feedback but I don't think I deserve that yet). I hope that my business (www.heroesofmedicine.org) becomes my life. Ever since I decided that I would follow this stupid idea of making videos, I have devoted every breathing second to this. It's either that or death.
2) What are you offering to customers? 
As we all know, medicine does not cure anyone and it does not sell immortality tickets...yet. There is a point when we all are forced to write the last chapter of our lives. I'd like to believe that what I do is to help others write this last chapter as well as they can. That's palliative care.
3) Who are you offering it to? 
I am offering this to any palliative care patient. Although I frame it that way, no one needs to be dying per say. More than that, though: I am offering powerful stories for the entire world to be inspired. 
You will find famous artists across various disciplines claiming that their art is a way of expression. It is rather personal, even if the work itself portrays others. I would agree. I see myself in these patients, and I try to portray them as I would have liked to be portrayed as. 
4) Why do they care? 
When you are very sick in a hospital bed, having someone who cares is all it matters sometimes. I care deeply about them, so I know: they care too.
5) What are your core competencies? 
I think I have a unique perspective. I have worked with research, studied pre-med, and been a cancer patient. All of these things come together when I enter a room to meet a patient.

BY THE WAY DID YOU KNOW THAT

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